SEO is one of the most important practices when it comes to increasing the traffic and rank of your website. SEO stands for Search engine optimization. In simple words, SEO is the process used to optimize a website’s technical configuration, content relevance, so its pages can become easily findable, more relevant, and increase the website traffic, and rank them better on the search engine results pages.
Search engines rely alogrithms to find web pages and decide which ones to rank for any given keyword. It works in 3 steps crawling, indexing and ranking. Imagine a librarian meticulously crawling through bookshelves (the internet), indexing every book (website) and its content, and then ranking them based on their relevance and usefulness to your search query (the user’s intent). SEO helps your website become that well-organized, information-rich book that the librarian easily finds and recommends to others (searchers).
Three strong pillars of SEO
On page Seo: It a process of optimizing the content on your website which search engines acn access directly. It includes Keyword research and Creation of quality content. Keyword research is all about natural usage of relevant high quality keywords on your website.Creating quality content which is relevant to the audience for your website will also attract good amount of traffic. Ensure that your website is mobile friendly and loads quickly.
Off page seo: Off page seo, also known as off site seo. It includes strategy link back linking which is done outside your website to improve it’s ranking and visibility. Technically backlinking means a high quality link from another website to your website.
Other than backlink’s there is Brand mentions as well which means getting positive mentions about your website on social media or through community mentions.
Technical Seo: The third pillar of SEO, is technical seo. It includes technical aspect of website like how fast your website loads, adding clear website structure, this helps crawlers to navigate and access your webpages easily. If you need help with seo of your website, you can trust with this, We are Techgeekz, a digital marketing agency in Surat.
Tips to getting started with Seo
- Do quality keyword research. Keywords plays integral part in ranking of your website. Use only relevant keywords.
- Create awareness about your website on social media.
- Reach out to websites in your niche and ask if they could link back your website
- Improve and make your website seo optimised technically.
Seo can help you achieve a sustainable growth for your website. By keeping yourself updated with latest trends and following ethical seo practices you can stay relevant and your website will get amount of traffic as well as good rankings as well.
