Performance marketing is a type of digital marketing that involves paying for specific actions, such as clicks, leads, or sales, rather than paying for ad impressions or clicks.

You can pay for a variety of actions in performance marketing, including clicks, impressions, leads, sales, and app installs.

The success of your performance marketing campaigns can be measured using metrics such as click-through rate, conversion rate, cost per click, cost per acquisition, return on ad spend, and customer lifetime value.

The amount you should spend on performance marketing depends on your budget, the cost per action, and the potential return on investment. It’s important to set clear goals and benchmarks for your campaigns and monitor your results closely to ensure that you’re getting a good return on your investment.

The timeline for seeing results from performance marketing can vary depending on your goals, budget, and marketing channel. Generally, you can expect to see some results within a few weeks, but it may take around 3 months to see significant improvements.