Neuromarketing: The science behind effective marketing
Neuromarketing is a discipline that is a mixture of marketing and neuroscience. In simple words, Neuromarketing means the strategy to implement knowledge of marketing and behavior science to determine the needs, and preferences of the consumers. Have you seen an advertisement that has a product that you found appealing or you found the packaging of […]
Short-Form Videos, Big Results : How to Boost Engagement?
Do you like watching Instagram reels or YouTube shorts? Do you love spending your free time watching short-form content? If your answer is YES! Then, you are not alone. As per the survey done by Yaguara.co Instagram users spent an average of 53 minutes on short-form videos. Well this gives opportunities to marketers and businesses […]
Decoding the Future: Have a look at Graphic Design trends for 2024
Being a graphic designer requires you to play with different color palettes, illustrations and textures, and as well as you need to be updated with the latest trends in the field. Constantly updating yourself with the trends lets you know what your clients or audience will like, allows you to push your boundaries, brush up […]
Harness the Power of AI in Web development
Artificial intelligence is a word that every one of us is now aware of or has at least heard once in a conversation. It is slowly and gradually changing the dynamics of technology. AI is now not a thing of the past. It’s here. It is a new reality. Many industries have started seeing its […]
Business Marketing: What it is and Why it is important ?
Gone are the days when cold calling could get you a client or lead. To stand out in the competitive world of businesses, it’s a must to have a good business marketing strategy. The more authentic and original approach the more possibility to gain the attention of the target audience. Business marketing is an important […]
What is Content Marketing and Why it is important for your business ?
Content marketing is something that plays an integral role in today’s digital age. In the era where any piece of content that is relatable, amusing, or funny could get millions of likes, views, and shares in minutes on social media platforms. Thus, this gives businesses the opportunity to implement content marketing. However, since social media […]
Unleash the Potential of SEO: A Beginner’s Guide to SEO
SEO is one of the most important practices when it comes to increasing the traffic and rank of your website. SEO stands for Search engine optimization. In simple words, SEO is the process used to optimize a website’s technical configuration, content relevance, so its pages can become easily findable, more relevant, and increase the website […]
Beyond the City Lights: Reaching Hearts and Growing business in Rural Markets
Rural Marketing is the latest trend in the marketing industry. After keeping the city consumers the centre of focus for several years, the brands and marketers are now seeing the untapped potential and growth opportunity in Rural markets and Communities. It’s important to note that, in rural areas, people have different preferences, and it’s necessary […]
Personalization in E-commerce: A closer look at it’s importance
In today’s age, when every e-commerce is in the rat race to offer products and services at competitive prices, it’s essential to stand out so that customers notice your brand. This is where personalization comes in as a savior. Personalization is the newest trend in the e-commerce world. So, basically, personalization means the act of […]
Beyond Likes: A Balanced Look at Social Media Marketing
Today, social media is a crucial part of everyone’s life. According to the Datareportal, in January 2024, 5.04 billion people around the world now use social media. This makes social media an excellent platform for businesses and brands to create awareness about their products and services. “Social media marketing in simple terms, means the use […]
