Performance Marketing: A strategy to boost your business growth

Performance marketing

Performance marketing basically refers to the campaigns for which advertisers pay only when the desired goal is achieved, i.e., conversion or clicks. It is a very straightforward approach. You pay when you see the results. It gives the flexibility to measure and analyze which of your campaign is working and which is not. This makes […]

Business Marketing: What it is and Why it is important ?

Business marketing

Gone are the days when cold calling could get you a client or lead. To stand out in the competitive world of businesses, it’s a must to have a good business marketing strategy. The more authentic and original approach the more possibility to gain the attention of the target audience.  Business marketing is an important […]