Social media marketing

Beyond Likes: A Balanced Look at Social Media Marketing

Today, social media is a crucial part of everyone’s life. According to the Datareportal, in January 2024, 5.04 billion people around the world now use social media. This makes social media an excellent platform for businesses and brands to create awareness about their products and services. “Social media marketing in simple terms, means the use of social media to promote a product or service.” 

Nowadays, social media marketing plays a vital role in the success of a brand or business. Businesses feel that it is a powerful tool for sustainable growth and engaging with their consumers. However, every tool has some pros and cons, and so does social media marketing. This article will highlight the advantages and disadvantages of social media marketing:

Advantages of Social Media Marketing 

  • Cost-effective: When compared to traditional marketing channels, social media marketing is more cost-effective. It offers budget-friendly advertising options, making it easier for small startups and brands to reach larger audiences with out making holes in their pockets. In some cases, If a brand’s post or reel goes viral, then it’s free marketing, and this will help in the organic growth of the brand’s account.
  •  Brand awareness: Social media is an excellent platform for creating brand awareness for your business. Posting regular, engaging content and optimizing your business’s social media profile could help you establish your brand. This creates a sense of trust among the consumers and lays a strong foundation.

 You can reach out to social media marketing companies for optimization of your brand’s social media profiles. Around 76% of social media users have purchased something they saw on social media, which is a strong point in favor of social media marketing and why brands should adopt it. 

  • Increased Website traffic and lead generation: Social media are not just for building brand presence. It can be helpful in driving traffic to your website. Through targeted social media marketing campaigns you can generate leads as well. As per CAGR, “77% of small businesses use social media to connect with their customers. In addition to this, a significant number of small businesses around 41% also depend on social media as a revenue driver.” By sharing engaging content and targeted campaigns social media can help you in increasing sales. If you need help with social media marketing, You can trust us with it. We are Techgeekz a digital marketing agency in Surat with expertise in social media marketing, web and app development, and graphic design.
Social media marketing advantages and disadvantges
  • Increased Customer Engagement: Social media builds a two-way communication channel between the brand and consumers. Through this, brands can address the concerns of the consumers in real time and get feedback on their products, services, and latest marketing campaigns. 

Disadvantages of Social Media Marketing

  • Unpredictable nature of Algorithm: Everybody knows social media is ever-changing in nature. That’s because of its unpredictable algorithm. It’s the algorithm that determines the reach of the content. Some content performs unexpectedly really well, and some does not at all. Brands and companies need to change their strategies regularly and stay updated with the latest trends to be ahead in their social media game and beat the algorithm. 
  • Time-consuming: A great social media marketing strategy requires a lot of analysis and planning. From content creation and scheduling to engagement and monitoring, social media marketing demands significant time and resources. Many companies have started outsourcing their social media tasks to social media marketing agency, which helps them save their time and energy and focus on other important tasks and social media marketing agencies focus on building companies’ online presence. 


Social media is not just apps and platforms. It is a tool for businesses to grow and engage with their consumers. “90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown, Award-Winning Marketer, and Author

With the right social media marketing strategy, you can gain people’s trust and confidence and provide them with your valuable service and products. Though, social media marketing has its own set of challenges, these could minimized with the right solution to the point that these become almost non-existent.