E-commerce brand

Personalization in E-commerce: A closer look at it’s importance

In today’s age, when every e-commerce is in the rat race to offer products and services at competitive prices, it’s essential to stand out so that customers notice your brand. This is where personalization comes in as a savior. 

Personalization is the newest trend in the e-commerce world. So, basically, personalization means the act of using known information about a customer to tailor that individual’s experience or interaction with your brand. It helps in improving customer experience and increases customer loyalty. 

Today, we will know and understand through this article why it’s essential to integrate personalization into your e-commerce brand and what are the benefits of it.

Why is Personalization essential?

  • 71%  of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen.
  • Personalization improves performance and better customer outcomes. Companies that grow faster drive 40% more of their revenue from personalization.
  • With advancing technology, the development of AI and data analytics are getting powerful, thus providing companies with insights into consumer preferences thus giving companies an edge over competitors.
  • The e-commerce industry is now saturated with options, and to stand out, brands need to differentiate from their competitors to stay in the game for a long time.
  • In retail specifically, McKinsey found that personalization increases revenue by 10% to 30%.

Importance of personalization

  • So, imagine you visited an online skincare brand website, all the product recommendations you see align with your interests and preferences and it is similar to your past purchases. Now, in this case, the personalization would increase customer engagement and foster a sense of enjoyment. 
  • Customers want brands to understand their needs and expectations. By personalizing the shopping or browsing experience, you create a sense of satisfaction among consumers, leading to increased consumer loyalty.
  • Providing personalized recommendations, promotions, and marketing emails that are interesting to your consumers could increase your conversion rates and revenue at an exponential rate. Amazon, being an ecommerce proved how personalization could give you great ROI. Through customized homepage displays, advanced analysis of browsing and purchase history tied to the customer’s Amazon account, and strategic email marketing campaigns, Amazon has achieved a substantial increase in ROI.
Personalization in e-commerce

How to implement personalization?

Analyze your customer data: To know the preferences of your consumers, analyze their past purchase preferences and browsing behavior. Through this, you can create personalized product recommendations and marketing campaigns, which ultimately interest your customer, increasing the chances of more sales and revenue. 

Chatbot support: Chatbot support is another way to make your customer experience an easy breeze. Through an AI-supported chatbot, your consumer can ask their doubts and questions, and it can help in solving their queries and doubts in real-time. 

Personalizing your website content: Make your website content personalized by displaying products on the website based on your visitor’s previous purchase history or based on their activity on the website. This will make them feel that your brand knows and understands their expectations, interests, and preferences. “Blinkit, an online grocery delivery company based in India, launched a section on their mobile app where, on the home page, you can see the products you have ordered previously from them, with the heading “Order again.” Through this it will be convenient for users to re-order the products without the need to search for them. “


“The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.” – Peter Drucker 

Personalization could be an effective strategy to boost your business and generate sales and revenue. Through this you can know about your consumer and their preferences, giving your website a personal touch. It helps in increasing customer loyalty and satisfaction creating a win-win situation for both businesses and consumers. Though it has some challenges like data privacy concerns and personalization overload, but these could be minimized with right strategy. Be ready to take your business to new heights through the power of personalization.