Neuromarketing: The science behind effective marketing
Neuromarketing is a discipline that is a mixture of marketing and neuroscience. In simple words, Neuromarketing means the strategy to implement knowledge of marketing and behavior science to determine the needs, and preferences of the consumers. Have you seen an advertisement that has a product that you found appealing or you found the packaging of […]
Short-Form Videos, Big Results : How to Boost Engagement?
Do you like watching Instagram reels or YouTube shorts? Do you love spending your free time watching short-form content? If your answer is YES! Then, you are not alone. As per the survey done by Yaguara.co Instagram users spent an average of 53 minutes on short-form videos. Well this gives opportunities to marketers and businesses […]
Decoding the Future: Have a look at Graphic Design trends for 2024
Being a graphic designer requires you to play with different color palettes, illustrations and textures, and as well as you need to be updated with the latest trends in the field. Constantly updating yourself with the trends lets you know what your clients or audience will like, allows you to push your boundaries, brush up […]
Business Marketing: What it is and Why it is important ?
Gone are the days when cold calling could get you a client or lead. To stand out in the competitive world of businesses, it’s a must to have a good business marketing strategy. The more authentic and original approach the more possibility to gain the attention of the target audience. Business marketing is an important […]
What is Content Marketing and Why it is important for your business ?
Content marketing is something that plays an integral role in today’s digital age. In the era where any piece of content that is relatable, amusing, or funny could get millions of likes, views, and shares in minutes on social media platforms. Thus, this gives businesses the opportunity to implement content marketing. However, since social media […]
Beyond the City Lights: Reaching Hearts and Growing business in Rural Markets
Rural Marketing is the latest trend in the marketing industry. After keeping the city consumers the centre of focus for several years, the brands and marketers are now seeing the untapped potential and growth opportunity in Rural markets and Communities. It’s important to note that, in rural areas, people have different preferences, and it’s necessary […]
Beyond Likes: A Balanced Look at Social Media Marketing
Today, social media is a crucial part of everyone’s life. According to the Datareportal, in January 2024, 5.04 billion people around the world now use social media. This makes social media an excellent platform for businesses and brands to create awareness about their products and services. “Social media marketing in simple terms, means the use […]
OpenAI’s Sora: Bridging the Gap Between Text and Video
Last week tech and design industry woke up and witnessed the greatest evolution in AI technology which is the improved and updated Open AI Sora. If you still unaware of what is sora? Don’t worry besties! We have got covered. So imagine Sora like a magic tool that can create a marvelous video with just […]
Beyond the Banner: How the Metaverse Will Change Digital Advertising
Metaverse is the future of virtual reality. It has gained huge popularity in recent years. The Sandbox, Sorare, and Axie Infinity are successful Meraverse examples operating in the online gaming sector. Apart from the gaming industry, its forte is expanding to the healthcare, education, and marketing industries. In simple words, Metaverse, as per Meta, means […]
