What is Unhinged Marketing ? Why it is trending ?

Unhinged marketing

Have you come across some brand accounts on social media that showcase their most authentic and raw self or a reel from a brand that stuck in your mind and was also relatable? Well, those brands are unhinged brand accounts. Recently, the trend of unhinged marketing could be seen in the marketing field. Duoling’s content […]

Performance Marketing: A strategy to boost your business growth

Performance marketing

Performance marketing basically refers to the campaigns for which advertisers pay only when the desired goal is achieved, i.e., conversion or clicks. It is a very straightforward approach. You pay when you see the results. It gives the flexibility to measure and analyze which of your campaign is working and which is not. This makes […]

IPL 2024: Know how your favorite teams earn money

IPL 2024

As you know IPL 2024, is around the corner, and we fans couldn’t keep calm. IPL over the years has gained significant popularity. This excitement and joy has been increasing every year. No doubt IPL is a treat to the eyes of every cricket lover,but there is a business model side of this whole tournament […]

Neuromarketing: The science behind effective marketing


Neuromarketing is a discipline that is a mixture of marketing and neuroscience. In simple words, Neuromarketing means the strategy to implement knowledge of marketing and behavior science to determine the needs, and preferences of the consumers. Have you seen an advertisement that has a product that you found appealing or you found the packaging of […]

Short-Form Videos, Big Results : How to Boost Engagement?

Social Media

Do you like watching Instagram reels or YouTube shorts? Do you love spending your free time watching short-form content? If your answer is YES! Then, you are not alone. As per the survey done by Yaguara.co Instagram users spent an average of 53 minutes on short-form videos. Well this gives opportunities to marketers and businesses […]

Decoding the Future: Have a look at Graphic Design trends for 2024

Graphic Trends

Being a graphic designer requires you to play with different color palettes, illustrations and textures, and as well as you need to be updated with the latest trends in the field. Constantly updating yourself with the trends lets you know what your clients or audience will like, allows you to push your boundaries, brush up […]

Business Marketing: What it is and Why it is important ?

Business marketing

Gone are the days when cold calling could get you a client or lead. To stand out in the competitive world of businesses, it’s a must to have a good business marketing strategy. The more authentic and original approach the more possibility to gain the attention of the target audience.  Business marketing is an important […]

What is Content Marketing and Why it is important for your business ?

Content marketing

Content marketing is something that plays an integral role in today’s digital age. In the era where any piece of content that is relatable, amusing, or funny could get millions of likes, views, and shares in minutes on social media platforms.  Thus, this gives businesses the opportunity to implement content marketing. However, since social media […]

Beyond the City Lights: Reaching Hearts and Growing business in Rural Markets

Rural Marketing

Rural Marketing is the latest trend in the marketing industry. After keeping the city consumers the centre of focus for several years, the brands and marketers are now seeing the untapped potential and growth opportunity in Rural markets and Communities. It’s important to note that, in rural areas, people have different preferences, and it’s necessary […]

Beyond Likes: A Balanced Look at Social Media Marketing

Social media marketing

Today, social media is a crucial part of everyone’s life. According to the Datareportal, in January 2024, 5.04 billion people around the world now use social media. This makes social media an excellent platform for businesses and brands to create awareness about their products and services. “Social media marketing in simple terms, means the use […]