Top 5 Marketing Skills You Need to Succeed in 2024

Marketing skills

The marketing industry has seen huge changes in the last decade. From digital marketing to seeing the incorporation of AI in the marketing field is something which is drastic yet beneficial. As things change in the industry so as the skills required to be successful in that industry. In this article we will discuss what […]

Influencer Marketing: A great strategy for your brand’s growth

Influencer Marketing

Do you have a creator whom you are a fan of, and do you love to buy the products and services they recommend? Well, you are not the only one. People on social media are now bored of traditional ads, and with a bunch of products launching every day, in these heap of advertisements, they […]

What is Unhinged Marketing ? Why it is trending ?

Unhinged marketing

Have you come across some brand accounts on social media that showcase their most authentic and raw self or a reel from a brand that stuck in your mind and was also relatable? Well, those brands are unhinged brand accounts. Recently, the trend of unhinged marketing could be seen in the marketing field. Duoling’s content […]

Short-Form Videos, Big Results : How to Boost Engagement?

Social Media

Do you like watching Instagram reels or YouTube shorts? Do you love spending your free time watching short-form content? If your answer is YES! Then, you are not alone. As per the survey done by Yaguara.co Instagram users spent an average of 53 minutes on short-form videos. Well this gives opportunities to marketers and businesses […]

Beyond the City Lights: Reaching Hearts and Growing business in Rural Markets

Rural Marketing

Rural Marketing is the latest trend in the marketing industry. After keeping the city consumers the centre of focus for several years, the brands and marketers are now seeing the untapped potential and growth opportunity in Rural markets and Communities. It’s important to note that, in rural areas, people have different preferences, and it’s necessary […]

Beyond Likes: A Balanced Look at Social Media Marketing

Social media marketing

Today, social media is a crucial part of everyone’s life. According to the Datareportal, in January 2024, 5.04 billion people around the world now use social media. This makes social media an excellent platform for businesses and brands to create awareness about their products and services. “Social media marketing in simple terms, means the use […]

Beyond the Banner: How the Metaverse Will Change Digital Advertising

Metaverse impact on Digital advertising

Metaverse is the future of virtual reality. It has gained huge popularity in recent years. The Sandbox, Sorare, and Axie Infinity are successful Meraverse examples operating in the online gaming sector. Apart from the gaming industry, its forte is expanding to the healthcare, education, and marketing industries.  In simple words, Metaverse, as per Meta, means […]

Unlocking Growth: How AI Will Supercharge Your Ecommerce Brand

In recent years, AI has grown and improved tremendously. From optimizing logistics to composing art, so many industries have benefited from using AI. As per CAGR, the global artificial intelligence market is expected to grow at the rate of 37.3% from 2023 to 2030. E-commerce brands face many challenges, such as managing a database of […]